Artificial intelligence is reshaping search engine optimisation at an unprecedented pace. From Google’s Search Generative Experience (SGE) to AI-driven ranking factors, websites must adapt to an evolving digital landscape where traditional SEO tactics alone may not be enough.

This article explores the impact of AI on SEO, and provides actionable insights on how you can optimise your website for AI-powered search results.

Japan's equestrian athletes stunned the world at Tokyo 2020 and Paris 2024, but behind the medals lies a deeper story of ambition, barriers, and transformation. Top riders and federation leaders share how Japan is fighting to become a serious contender in international horse sport.

Influencer marketing has matured into a critical revenue driver for product-based brands globally, and social media influencers can yield remarkable growth by fuelling multi-billion-pound valuations and shaping consumer trends. Influencers have proven adept at turning follower trust into purchasing power, and brands that strategically partner with the right influencers on the right platforms are seeing sustained revenue uplift, strong ROI alongside deepened consumer loyalty driven by this modern form of word-of-mouth marketing.

Led by researchers at Hartpury University, EQuerry / Co and Via Nova Training, this study will analyse how people react to images of horses and their teams at the Paris 2024 Olympics. Through photo-elicitation techniques - where participants are shown images of competition, training, vet inspections, and prize-giving ceremonies - the study seeks to uncover patterns in how different groups perceive the horses in elite sport.

The image of the so-called “horse girl” has undergone a significant cultural shift. Once a stereotype steeped in awkwardness and over-enthusiasm, the label is now being embraced and even glamorised. The equestrian lifestyle has found its way into the mainstream, bolstered by social media trends, influencer content, and fashion editorials. Riding boots are now worn as style statements, stables have become backdrops for curated content, and hashtags like #equestrianstyle and #horsegirl are drawing millions of views.

The equine industry across Canada, North America, and South America is experiencing dynamic growth. From billion-dollar economic contributions to rising interest in breeding, sport, and leisure riding, this in-depth analysis explores the sector’s evolution, challenges, and exciting future. With trends in tech adoption, sustainability, and inclusivity shaping the path to 2030, the industry is poised for a new era.

The European horse industry is a thriving €100 billion sector at the crossroads of tradition and innovation. From elite breeding and world-class racing to grassroots riding schools and digital transformation, this article explores key market segments, economic impact, public engagement efforts, and future growth opportunities.

Here’s a breakdown of TikTok’s current trends and updates you need to know. TikTok recently introduced an Explore page that bears a striking resemblance to Pinterest. This new feature prioritises picture posts and carousels, meaning that creators have a fresh opportunity to gain visibility by leveraging still images. If you want to maximise your chances of landing on the Explore page, you may want to consider incorporating high-quality picture posts and carousels into your content strategy.

As global awareness of environmental impact grows, the equestrian industry faces important questions about its future. From event management to everyday horse care, sustainability is no longer optional — it's a necessity. In this article, we explore how equestrianism can adapt, innovate, and rise to the sustainability challenge to secure a thriving future.

The future of dressage isn’t just about refining technique - it’s about transforming the rider’s mindset. Mental coaching, resilience, and ethical training are key to fostering harmony between horse and rider while ensuring the sport’s long-term success. In our February LinkedIn Newsletter, we explore how sports psychology, biomechanics, and evolving competition standards can redefine dressage. Featuring insights from Linnea Aarflot of Mind Body Dressage, we discuss how mental strength can improve performance, reduce tension, and create a more sustainable and commercially viable future for the sport.

Discover key takeaways from SPOGA Horse 2025, including insights on sustainability, global collaboration, and our thoughts around wether or not traditional B2B models are a thing of the past.

Storytelling lies at the core of successful equestrian marketing, offering a powerful way to showcase the beauty of horse-and-rider partnerships. From behind-the-scenes content to platform-specific strategies, EQuerry / Co highlights how authenticity, visual storytelling, and ethical representation will captivate audiences and build trust.

In the equestrian world, an impactful online presence is no longer optional - it's essential. But when it comes to managing social media and other marketing activities, is it better to build an in-house team or partner with a specialist equestrian marketing agency like EQuerry Co?

Discover how Instagram's new vertical grid layout can revolutionise equestrian marketing strategies. Learn to optimise visual content, plan cohesive layouts, and showcase the elegance of the equestrian world through engaging, full-screen posts that captivate your audience.

Managing social media effectively takes more than posting pretty pictures - it requires strategy, industry knowledge, and consistent engagement. Working with a specialist equestrian social media agency gives your brand the advantage of targeted expertise, freeing up your time and delivering stronger results. Discover why hiring the right partner can elevate your equestrian business online.

Transform your equestrian brand's Instagram strategy, turning Instagram followers into loyal customers, with actionable tips on influencer marketing, user-generated content, and data-driven optimisation to drive engagement, build trust, and boost sales.

The reach of your Instagram posts depends on several factors, including how well they align with Instagram’s guidelines and user preferences. Instagram’s algorithms are designed to promote high-quality, original, and engaging content while limiting posts that fail to meet these standards. If your posts are underperforming, it could be due to one or more of the following reasons.

As we reflect on what 2024 had in store for us at EQuerry / Co, it is clear that equestrian marketing in 2024 further embraced digital transformation. Authentic storytelling and sustainability took centre stage, redefining how brands connect with audiences. As we look to 2025, trends like influencer collaborations, augmented reality, and personalised marketing promise to further innovate the industry.

This time last year, we shared some of our 2024 equestrian marketing predictions, and if we may say so ourselves, they were pretty accurate! As we plan for the year ahead, here are some of the key trends we’ll be watching closely.